Lewis Pugh Foundation, Kelvin Trautman ©

Lewis Pugh

Nominated for the 21st Century Adventurer Award 2025

Lewis Pugh Foundation, Kelvin Trautman ©

Endurance swimmer and ocean advocate

The Briton pioneer swims in the most vulnerable ecosystems on Earth to campaign for their protection. He was the first to swim across the icy waters of the North Pole, the length of the English Channel, and across a glacial lake on Mt Everest. Most recently, the maritime lawyer swam across the entire Red Sea. The Lewis Pugh Foundation has helped protect over two million km² of vulnerable ocean – an area the size of Western Europe. 

You don't need permission to change the world.

Lewis Pugh has combined his sense of justice, his love of the ocean, and his passion for swimming in a unique way—he is a qualified maritime lawyer and has been swimming the extreme waters of our planet since 1987.

He was the first person to set swimming records in all seven oceans. He has dedicated every one of them to a singular cause in a media-effective way. The ultimate goal is to save the world. Lewis has already been swimming in a wide range of extreme locations—the icy cold waters of the Arctic, Lake Pumori (a glacial lake at an altitude of over 5,000 meters on Mount Everest), and the Red Sea.

Lewis Pugh Foundation, Olle Nordell ©

Lewis is unsurpassed in his fight against climate change and for the protection of the world's oceans and the environment. His Lewis Pugh Foundation works hard to achieve the United Nations' goal of protecting at least 30% of the oceans by 2030.

Lewis has received numerous awards for his achievements and has succeeded in generating wide influence and interest in his environmental protection campaigns and initiatives. He has a massive reach via online communities, journalists, corporations, and politicians alike.

Lewis was named Young Global Leader by The World Economic Forum in 2010, and just three years later, UN Patron of the Oceans. A charismatic networker, he is able to raise awareness of his causes with global decision-makers and inspire people and organizations worldwide to work with him to save the planet.

He is an extreme sportsman and a visionary with an iron will who conquers extraordinary expeditions and organizes effective environmental protection projects. In 2023, for example, he swam 507 kilometers along the Hudson River to draw attention to the importance of cleaning up and restoring our rivers.

Lewis Pugh Foundation, Kevin Trautman ©

One of his greatest successes is the expansion of the protected zone around the South Sandwich Islands archipelago by 166,000 km².

The environmental activist swam there in 2017 to spur awareness of the area and was able to convince the British government to extend the protection zone by 23%. Now, seven years later, it has increased to 36%, a relatively small success on the way to achieving the United Nations' marine protection goal, but a huge step for the region and every living creature in that area.

The prize money from the 21st Century Adventurer Award would be used the money for his next swimming adventure in the name of environmental protection.